Beauty Industry

Kimberly-Clark Aims To End the Global Sanitation Crisis on World Toilet Day

Kimberly-Clark Corporation is expanding is Toilets Change Lives program - in time for World Toilet Day, which is November 19.

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By: Marie Redding

Senior Editor


Kimberly-Clark Corporation is expanding is Toilets Change Lives program – in time for World Toilet Day, which is November 19th. The program aims to help solve the global sanitation crisis by helping to fund potentially life-saving programs.

“At Kimberly-Clark we believe we have a key role to play in engaging our employees, customers and consumers to take action,” said Mauricio Troncoso, vice president and managing director for Western Europe for Kimberly-Clark Corporation.  “The nature of our business gives us a unique understanding of sanitation and toilets.”

The Toilets Change Lives program has the potential to improve access to sanitation to approximately 500,000 people in need.

“We’re asking our consumers and our employees to purchase our products, share posts and stories through social media to enable contributions, or consider donating to support the cause. We’re counting on this increased engagement and the consolidated work of our partner organizations to have a domino effect,” said Troncoso. “With greater understanding of this issue, we’re in a position to make a lasting difference.”

The Details

This November, the program is expanding in 4 regions:

  • For a second year in the UK, Andrex brand is partnering with UNICEF, to sell special promotional packs of Andrex bath tissue in key retailer Sainsbury’s. For every pack purchased, a portion of sales will support UNICEF’s sanitation programs in Angola.

  • The Scott brand in Bolivia has partnered with Water for People in a similar effort to support their Everyone, Forever program to achieve 100% coverage in water and sanitation services in the communities they serve.

  • Cottonelle is partnering with Water for People to raise funds and awareness around the lack of basic sanitation for families worldwide by asking individuals to #GoCommando4ACause.

  • In India, Kimberly-Clark has recently entered into a partnership with CAF India to fund potentially life-saving programs across India – which is most impacted by sanitation issues, particularly open defecation. The company’s support will allow for improved access to sanitation facilities in schools and early child development centers across several states, focused on children as behavioral change agents.

In addition, Kimberly-Clark Corporation also co-founded the Toilet Board Coalition, a group of leading companies, government agencies, sanitation experts and non-profit organizations, which aims to develop commercially sustainable and scalable solutions to the sanitation crisis.

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